Water analytics are increasingly an important component of water use and demand forecasting projects, particularly for water utilities and large companies and organizations. Want to learn more about water analytics to help understand customer and facility water use? Check out AWWA’s new guidance document, “A Guide to Customer Water-User Indicators for Conservation and Financial Planning” by Amy Vickers, Mary Wyatt Tiger, and Shadi Eskaf (Oct. 2013). It is free for AWWA members. Contact us if you would like more information about the Guide and other studies that Amy has done on this topic.